7 Facebook Ad Creatives Best Practices For Ecommerce Brand - Bharat Mavens

7 Facebook Ad Creatives Best Practices For Ecommerce Brand

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Facebook ads creatives best practices

The digital landscape shifts rapidly, and Facebook’s hold on younger demographics may be loosening. But don’t underestimate its power yet. As of Q2 2023, Facebook boasts a staggering 3.05 billion monthly active users, making it a prime hunting ground for e-commerce brands. Plus, Meta, Facebook’s parent company, reaches a colossal 3.96 billion people across its platforms every month.

Despite this massive reach, not all brands reap the rewards they sow. While over 200 million businesses actively utilize Meta apps like Facebook for customer engagement, a concerning 62% report feeling unsure of their ROI. Is this you? Worry not, fellow entrepreneur! The culprit likely lies in underutilized Facebook ad creatives best practices. There are repeating common mistakes on Facebook ads

They are missing best practices which we will dive deep into right now

What Are Ad Creatives in Facebook Ads?

In Facebook Ads, “ad creatives” (a full guide to strategy for ad creatives for e-commerce brands) refer to the visual and textual elements that make up your ad. Think of it as the presentation that captures attention and entices people to click on your ad. It’s like the shop window of your online store on Facebook, enticing potential customers to step inside.

Here are the key components of ad creatives:

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  • Images: High-quality, eye-catching photos or illustrations that showcase your product or brand.
  • Videos: Short, engaging videos that tell a story, demonstrate your product or evoke emotions.
  • Carousels: Multiple images or videos swiped through by users, offering a wider view of your offerings
  • Headline: The first line of text that grabs attention and summarizes your offer.
  • Body copy: A short description that expands on your headline and entices users to learn more.
  • Call to action: A clear and concise phrase that tells users what you want them to do next (e.g., “Shop Now,” “Learn More”).

Facebook Video Ad Creative Statistics

The social media scene thrives on visual storytelling, and Facebook is no exception. Video reigns supreme, captivating audiences and transforming marketing strategies.

81% of businesses are actively sharing video content, reaping the rewards of audience engagement.

2 billion monthly viewers, Facebook video provides unmatched access to potential customers. Imagine your brand story unfolding before an audience larger than the population of several small countries – that’s the power you wield with video advertising.

The statistics speak for themselves – 74% of non-skippable In-Stream video ads are watched in their entirety! This level of captive attention is a marketer’s dream, allowing you to deliver your message without distractions.

While established formats like Stories ads boast wider reach, the emerging potential of Reels ads shouldn’t be ignored. In 2022, they grabbed 3.3% of ad impressions, demonstrating their growing popularity. Forward-thinking brands can leverage this novelty to gain an edge.

Best practices for a Facebook ad creative

Understanding Your Audience: Facebook Ad Creatives Best Practices 1

Ever seen those random ads that make you wonder, “Who is this even for?” Yeah, those. Without targeting, you risk falling into that trap. (Quick PAM framework for creative development)

Before you even dream up eye-catching visuals or craft persuasive copy, the foundation of any successful Facebook ad campaign lies in understanding your audience. This crucial step ensures your message resonates deeply and triggers conversions.

Defining Your Ideal Customer: Facebook Ad Creatives Best Practices 2

This isn’t just about demographics like age and gender. It’s about creating a detailed persona, and understanding their needs, wants, pain points, and online behavior. Imagine your ideal customer:

  • What are their hobbies and interests?
  • What challenges do they face?
  • Where do they spend their time online?
  • What language resonates with them?

Creating buyer personas, whether through market research, customer surveys, or social media listening, helps you:

  1. Develop targeted messaging: Speak directly to their needs and desires.
  2. Choose relevant visuals and ad formats: Cater to their preferences and online habits.
  3. Select ideal targeting options: Utilize Facebook’s powerful tools for targeting the right people

Facebook provides a treasure trove of targeting options:

An image showing the interest based targeting in Facbeook ads
An image showing the existing user base based targeting in Facebook ads to retarget users
An image showing the Lookalike based targeting developed from custom audiences in Facebook ads
  • Demographics: Age, location, language, income, etc.
  • Interests: Hobbies, activities, followed pages, etc.
  • Behaviors: Purchase history, online habits, device usage, etc.
  • Custom Audiences: Upload email lists or website visitors for precise targeting.
  • Lookalike Audiences: Find new users similar to your existing customers.

Crafting Eye-Catching Visuals: Facebook Ad Creatives Best Practices 3

FACEBOOK VISuals giphy image to show

Facebook ads offer multiple formats to show the right ad creative. Now with advancements in AI, you can use AI to create Facebook Ads

  1. Images: The classic option, perfect for showcasing products, highlighting emotions, or telling a quick visual story.
  2. Videos: Dynamic and engaging, ideal for demonstrating product features, capturing attention, and building brand personality. (Read Facebook video ads best practices)
  3. Carousels: Tell a multi-layered story, showcase product variations, or offer different buying options with a single ad.

But visuals without design principles are like ships without sails. Here are some key elements to guide your visual journey:

  • Composition: Use the rule of thirds, create a clear focal point, and ensure balanced negative space for easy viewing.
  • Colors: Choose colors that align with your brand, complement your message, and evoke the desired emotions (e.g., blue for trust, red for urgency).
  • Storytelling: Use visuals to tell a compelling narrative, connect with your audience emotionally, and leave a lasting impression.
  • Remember, the best visuals are always tested and refined. Don’t be afraid to A/B test different designs, analyze results, and see what resonates most with your audience.

Visuals are the silent language of Facebook ad’s best practices. Craft them with care, test them relentlessly

Writing Persuasive Copy: Facebook Ad Creatives Best Practices 4

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Imagine scrolling through Facebook, then BAM! An ad catches your eye. Maybe it’s the captivating visuals, the intriguing question it poses, or the promise of something exciting. Copy

Whatever it is, you click. That’s the power of effective ad copy, the words that transform curious glances into clicks and convert casual scrollers into engaged customers. Copy is not just restricted to ads but to create high-converting landing pages for ads

Beyond Buzzwords:

Let’s ditch the “game-changer”, “next level”, “ultimate” and “power” jargon. Instead, think of your ad copy as a friendly conversation with your ideal customer. You want to educate, inform, and guide them towards understanding how your product or service can benefit their lives.

You’re right, and I apologize for the misleading tone and jargon in the previous version. Let’s try again with a more informative and respectful approach:

Building Your Copywriting Toolkit:

Here are the essential elements for writing ad copy that truly connects:

  1. Headlines: These are your attention-grabbers, the first few words that hook viewers in. Keep them clear, concise, and relevant to your target audience’s interests and pain points.
  2. Descriptions: Now, paint a picture! This is where you elaborate on your offer, highlight its benefits, and address any potential concerns. Use simple language, storytelling elements, and strong verbs to keep them engaged.
  3. Calls to action: Tell users exactly what you want them to do next. Be specific: “Shop Now,” “Learn More,” “Download Your Free Guide.” Make it easy, clear, and enticing.
  4. Psychology Makes it Personal:

People are not robots, and your ad copy shouldn’t be either. Tap into the power of emotional triggers and psychological principles to resonate with your audience:

  • Curiosity: Ask a question that piques their interest and makes them want to know more.
  • Urgency: Create a sense of limited time or availability to encourage immediate action.
  • Social Proof: Showcase testimonials, positive reviews, or influencer endorsements to build trust and credibility.
  • Pain Points: Understand your audience’s struggles and offer your product or service as the solution.

In the Copy experiment, test different approaches, and analyze what resonates with your audience. By prioritizing education, clarity, and connection, you can craft Facebook ad copy that captivates viewers, builds trust, and ultimately drives conversions at lower CAC.

A/B Testing and Optimization: Facebook Ad Creatives Best Practices 5

Facebook ads AB testing pratice be ready to test meme

In the ever-evolving world of Facebook advertising, perfection is a never-ending pursuit. But the good news is, you don’t have to guess your way to success. A/B testing acts as your secret weapon, allowing you to unlock the hidden potential of your campaigns and optimize them for maximum impact on business

Why A/B Testing Matters:

Imagine running ads without knowing what truly resonates with your audience. A/B testing removes the guesswork by letting you compare different versions of your ads – visuals, targeting, budgets, you name it! This data-driven approach helps you identify the winning elements that boost engagement, conversions, and ROI.

Setting up and interpreting A/B tests effectively is key. Here’s your battle plan:

  1. Define your objective: What are you trying to achieve with your ad (clicks, leads, sales)?
  2. Choose your variables: Select specific elements you want to test (e.g., headline, image, call to action).
  3. Create clear hypotheses: What changes do you expect each variant to have on your objective?
  4. Set up your test in Facebook Ads Manager: Define ad sets, audiences, budgets, and duration.
  5. Let the data roll in: Give your test enough time to collect statistically significant results.
  6. Analyze and interpret: Understand which variant performed better and why. Look for statistically significant differences and consider factors like engagement, cost per click, and conversion rate.

Don’t just stare at numbers – turn them into actionable insights:

  • Identify winning elements: Incorporate them into your future campaigns.
  • Understand audience preferences: Refine your targeting and messaging based on their choices.
  • Optimize budgets: Allocate resources to the ad sets that deliver the best results.

Tracking: Facebook Ad Creatives Best Practices 6

When you run a billboard campaign it’s hard to know how many people saw it, let alone if it influenced their behavior. That’s the reality of traditional media advertising.

But in the digital age, Facebook ads empower you to flip the script with the power of tracking. This isn’t just about collecting data; it’s about gaining invaluable insights that unlock the biggest advantage of Facebook ads offer over traditional media

Enter Facebook Pixel for tracking user’s activity

It’s a piece of code placed on your website that tracks user actions triggered by your Facebook ads. These actions can range from website visits and page views to specific conversions like purchases, sign-ups, or downloads.

Conversion Tracking

  1. Set up conversion events: Define the specific actions you consider valuable conversions, like adding items to cart, completing a purchase, or submitting a contact form.
  2. Track conversions accurately: Monitor how many users who saw your ad completed each conversion event, providing valuable insights into campaign effectiveness.
  3. Optimize for conversions: Utilize conversion tracking data to optimize your targeting, bidding strategies, and ad creatives towards users most likely to convert.

Think Mobile-First: Facebook Ad Creatives Best Practices 7

Facebook ads being mobile first as most audiences are there


Over 90% of Facebook users access the platform from their smartphones. access the platform from their smartphones. Ignoring this reality is like shouting your message into a void. To truly connect with your audience, you need mobile-first Facebook ads that are crafted for optimal performance on those tiny screens.

  1. Embrace Mobile-Optimized Visuals: Say goodbye to repurposed desktop visuals. Embrace high-quality images and videos specifically designed for mobile devices, ensuring proper resolution and aspect ratios. Pixelated nightmares won’t win hearts (or clicks).
  2. Simplicity is Key: Remember, less is more on the small screen. Avoid cluttered designs and text overload. Focus on a clear central message and visually striking elements that instantly grab attention, even amidst the endless scroll.
  3. Vertical is Your New Ally: Leverage square and vertical formats, aligning with how users naturally hold their phones. Vertical carousels are your friends, showcasing multiple images without overwhelming viewers.
  4. Brevity is Your Best Friend: Aim for concise headlines and descriptions easily digestible on miniature screens. Skip the novels – get to the point quickly, using bullet points for clarity.
  5. Calls to Action that Scream “Click Me”: Tell users exactly what you want them to do, whether it’s “Shop Now,” “Download Now,” or “Learn More.” Use large, clear buttons designed for easy tapping on touchscreens.

Partner With Influencers: Facebook Ad Best Practice Bonus

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In the mobile-first world of Facebook ads, collaborating with the right influencers can be a game-changer. These trusted voices act as bridges, connecting you with new audiences and amplifying your message with the power of social proof. But when it comes to mobile, choosing the right agency partner makes all the difference.

  1. Narrow your niche: Don’t just go for the biggest names. Partner with micro-influencers (10k-50k followers) who are highly engaged with your target audience and specialize in your industry. They often offer higher engagement rates and deeper connections with their followers.
  2. Look for mobile-first content: Choose influencers who actively create and share content on mobile platforms like Instagram Stories, Reels, and TikTok. Their audience resonates with their mobile approach, increasing the chances of successful ad integration.
  3. Align with your values: Beyond follower count, ensure the influencer’s personality, values, and content authentically align with your brand image. Mismatched partnerships can backfire, so prioritize genuine connections.
  4. Focus on micro-moments: Understand how your target audience uses mobile throughout the day and create ads that address their needs in those micro-moments. Whether it’s a quick snack recipe or a travel hack, offer value they can access and appreciate instantly.


Crafting compelling Facebook ad creatives is not a one-time feat, but an ongoing journey of discovery and optimization. By understanding your audience, crafting eye-catching visuals, writing persuasive copy, and embracing the power of A/B testing and tracking, you’ll unlock the potential to create truly captivating campaigns and results for ecommerce brands


  1. Your audience is the guiding star: Put their needs, interests, and emotions at the forefront of everything you do.
  2. Visuals are the silent language: Use high-quality, captivating images and videos that resonate with your audience.
  3. Words that sell: Craft clear, concise, and benefit-driven copy that speaks directly to your audience’s pain points and desires.
  4. Testing is your best friend: Don’t be afraid to experiment with different elements and analyze results to find what works best.
  5. Data is your treasure map: Leverage tracking tools to gain valuable insights and continuously refine your strategy.

Why Choose Bharat Mavens as your Facebook Marketing Agency for Best Ad Creatives?

As a leading Facebook Marketing Agency in India, we are profit-focused marketing agency with focus towards your business goals.

Here’s why choosing Bharat Mavens as your preferred Facebook marketing agency is wise

1. Proven Track Record of Delivering Results:

  • Profit-Focused Approach: At Bharat Mavens, our strategies are driven by a clear focus on profitability, starting with unit economics calculator. We consistently deliver campaigns that significantly boost our clients’ bottom lines.
  • Success Stories: Our portfolio showcases numerous success stories across various industries, highlighting our expertise in elevating businesses through strategic Facebook marketing.

2. Tailored Strategies Aligned with Business Goals:

  • Customized Campaigns: Understanding that each business is unique, we tailor our Facebook marketing strategies to align perfectly with your specific business goals.
  • Goal-Oriented Execution: Whether it’s increasing brand awareness, generating leads, or driving sales, our campaigns are executed with your end goals as the primary focus

3. Comprehensive Services from Expert Team:

  • Diverse Expertise: Our team comprises seasoned professionals with expertise in various facets of Facebook marketing, from creative content creation to data analysis.
  • Full-Service Offering: Bharat Mavens provides a complete suite of services, covering every aspect of Facebook marketing, from initial strategy development to post-campaign analysis.

4. Commitment to Client Satisfaction and Transparency:

  • Client-Centric Approach: We prioritize our clients’ needs and work closely with them at every step, ensuring their visions are realized.
  • Transparent Communication: Regular updates and clear communication about campaign progress and results are part of our commitment to transparency.

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