The eCommerce scene in India is booming like never before. According to recent reports, digital ad spending in India is projected to reach $14 billion by 2027, highlighting the immense opportunities for businesses willing to invest in targeted, data-driven marketing strategies.
Performance marketing agencies specialize in optimizing every aspect of your digital marketing efforts to ensure maximum return on investment (ROI). Unlike traditional marketing methods, performance marketing is focused on measurable results such as clicks, leads, and sales.
This approach ensures that every penny spent contributes to achieving your business goals. Whether it’s through pay-per-click (PPC) campaigns, social media advertising, or affiliate marketing, these agencies employ a variety of strategies to drive traffic, increase conversions, and boost revenue.
In this blog, we will explore the top performance marketing agencies in India. These agencies are known for their expertise, innovative strategies, and proven track records of delivering impressive results. Whether you’re looking to enhance your online presence, improve your ad spend efficiency, or scale your business, these agencies have the skills and experience to help you succeed in the competitive digital marketplace.
By the end of this article, you’ll have a clearer understanding of the leading performance marketing agencies in India and how they can help you unlock the full potential of your digital marketing efforts. Let’s dive in and discover the best partners to elevate your business’s performance marketing game.
Must Read
Best Google Ads Marketing Agencies For Ecommerce
Best Facebook Ads Marketing Agencies For Ecommerce
Table of Contents
- List Of Top Performance Marketing Agency For Saree Businesses in India
- Criteria for Selection of Best Performance Marketing Agencies
- Hiring an Agency vs an In-House Marketing Team
- The Importance of Choosing the Right Marketing Agency
- Why Choose Bharat Mavens as your Marketing Agency?
List Of Top Performance Marketing Agency
1. Bharat Mavens
Bharat Mavens is a leading performance marketing agency in India. With a diverse experience of working with a bootstrapped to celebrity-led brands to VC-funded startups they understand the nuances at each stage and lifecycle of ecommerce business. A team of dedicated experts with a profit-first approach to deliver best results for clients. Over a decade of combined experience. Apart from the platform and technical skill they are equipped with financial knowledge to make a sound decision on the budget, revenue and profits for the business
Notable clients – Bombay Shaving Company, Soulflower, Unbottle, Paaduks
Pricing – Fixed retainer
Core expertise
- Facebook & Instagram ads
- Google & YouTube ads
- Creative strategy and development
- Website conversion rate optimization
- Social media marketing
- PPC marketing
- Copywriting
Notable Case Studies
1. Mens Grooming Brand
2. Women Apparel Brand
3. Kitchenware Brand
Industries Served: E-commerce, Beauty and Skincare, Fashion, Health and Wellness, Lead Generation
Active Google Partner: Yes
Clutch Rating: 4.5/5
Website: https://bharatmavens.com/
Contact – [email protected] or WhatsApp +91-7899478398
Customer reviews
“We’re impressed with their clear communication, technical knowledge, and understanding of business economics.”
– Performance Marketing for Eco-Friendly Footwear Brand
“Thanks to Bharat Mavens’ work, the client has seen growth on their website and achieved sustainable ROAS. The team is highly responsive, helpful, and timely, and they’ve demonstrated an impressive ability to adapt to feedback very quickly.”
– Performance Marketing for Home & Kitchen Appliances Co
“The client was happy with Bharat Mavens’s services. The team was a professional partner to work with — they always delivered quality outputs on time. Also, their personable attitude made them enjoyable to work with. The partners interacted mainly through virtual meetings.”
– Marketing Services for Digital Marketing Firm
Best Performance Marketing Agency Contact
Email – [email protected]
WhatsApp/Phone – (+91) – 7899 478398
2. Oxedent
Oxedent is one of the leading ecommerce marketing agencies in India with expertise in ads. They have been a reputed agency with case studies leaning into their expertise to deliver results for their clients and brands. They focus on generating high-quality content for the brands
Pricing – % of ad spend
Core expertise
- Google ads setup & management
- Copywriting
- Social media marketing
- PPC marketing
Clutch Rating: 4.9/5
Website: https://www.oxedent.com/
Email Address: [email protected]
3. Grapes
Grapes is one of the top agencies in ecommerce with a history of delivering results. They help clients advance towards their marketing goals. With innovation at its core, implement data-based strategies to meet the client’s campaign objectives.
Notable clients – No names mentioned
Pricing – Fixed fee
Core expertise
- Google ads setup & management
- Copywriting
- Amazon marketing
- Social media marketing
Website: https://www.grapesworldwide.com/
Email Address: [email protected]
4. ROI Minds
ROI Minds is a prominent player among India’s ecommerce marketing companies, for its expertise in crafting result-driven marketing strategies. With a focus on generating high-quality PPC expertise drives conversions
Some notable clients – Ambrai, beYou Chair, Carfast
Pricing – Fixed Retainer + Variable
Core expertise
- PPC Marketing
- Copywriting
- Social media marketing
- Content Marketing
Clutch Rating: 4.8/5
Website: https://www.roiminds.com/
Email Address: [email protected]
5. Web Chanakya
Web Chanakya has proven success in turning brands into profit-generating powerhouses, and offer a full range of digital marketing services to help you achieve your goals. Outshine the crowd with ‘Web Chanakya’ by your side
Pricing – Not specified
Core expertise:
- Search Engine Optimization
- Content Marketing
- PPC marketing
- Copywriting
- Website development & designing
- SMO Services
Google Rating: 4.7/5
Website: https://www.webchanakya.com/
Key Services Offered by Marketing Agencies for eCommerce
Shopify stores thrive on a combination of marketing strategies tailored to their ecosystem. Performance marketing agencies focus on measurable outcomes, and their services cover a wide range of areas. Here is a detailed breakdown of the key services these agencies provide:
1. Paid Ads
- Platforms: Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Pinterest Ads.
- Approach: Performance marketing agencies design ad campaigns with precision targeting. They use Shopify’s data integration to identify high-value audiences and optimize campaigns in real time.
- Example Strategies:
- Google Shopping Ads: Optimized product feeds to show relevant products directly in search results.
- Social Media Ads: Creative ad designs and copywriting that encourage clicks and conversions.
- Dynamic Retargeting: Retargeting campaigns based on abandoned carts or product page visits.
- Why It Matters: Paid ads are critical for driving immediate traffic and conversions. Agencies ensure your ad spend is efficient by tracking ROAS (Return on Ad Spend).
2. Email Marketing
- Automation: Agencies set up automated workflows like welcome series, abandoned cart emails, and post-purchase follow-ups.
- Segmentation: Advanced audience segmentation ensures personalized communication for each customer group.
- Content: Compelling email copy, attractive visuals, and strategic CTAs (Call-to-Actions).
- Why It Matters: Email marketing has one of the highest ROIs among digital marketing strategies, and agencies ensure your Shopify store makes the most of this channel.
3. Conversion Rate Optimization (CRO)
- Services Offered:
- A/B testing for product pages, checkout processes, and landing pages.
- Heatmap analysis to understand user behavior.
- Optimizing page speed and mobile responsiveness.
- Why It Matters: CRO ensures the traffic driven to your store converts into paying customers, maximizing the value of your marketing efforts.
4. Analytics and Reporting
Why It Matters: Agencies provide detailed reports and actionable insights to refine strategies continuously.
Key Metrics: ROAS, CAC (Customer Acquisition Cost), CLV (Customer Lifetime Value), and conversion rates.
Tools Used: Google Analytics, Shopify’s native analytics, and third-party tools like Klaviyo or Triple Whale.
Rules To Know When Choosing Right Marketing Agency
Selecting the right performance marketing agency is a critical decision for an experienced founder. Here’s a pragmatic, experience-driven approach to guide you:
1. Match Their Expertise to Your Stage of Growth
- Early-Stage Brands: Look for agencies with a proven track record in building brand awareness and customer acquisition. Their focus should be on high-growth platforms like Facebook, Google, and Instagram.
- Scaling Brands: Choose an agency skilled in advanced strategies like retention marketing (email/SMS), CRO, and improving lifetime value (LTV).
- Established Brands: Prioritize agencies with deep analytics expertise, omnichannel strategies, and experience managing large budgets.
2. Ask for Vertical-Specific Experience
An agency that understands your niche (e.g., fashion, beauty, or electronics) will save you months of trial and error. They’ll know:
- How to design creatives that resonate with your audience.
- Industry benchmarks for metrics like ROAS, CAC, and AOV (Average Order Value).
- Seasonal trends and product-specific nuances, like which keywords work best.
3. Test Their Creative Capabilities
Creative is often the biggest lever in scaling campaigns. Examine the agency’s ability to:
- Craft ad copies and visuals that stand out on cluttered platforms.
- Use A/B testing to optimize creatives continuously.
- Build platform-specific creatives (e.g., short-form videos for TikTok, lifestyle imagery for Instagram).
4. Prioritize Agencies That Understand Margins and Profitability
Experienced founders know that revenue growth without profitability is a trap. Ensure the agency is aligned with your financial goals:
- Do they calculate breakeven ROAS and optimize campaigns accordingly?
- How do they factor in shipping costs, discounts, and other expenses?
- Are they focused on vanity metrics like impressions, or bottom-line results?
5. Understand Their Team Structure
Experienced founders know the quality of your campaigns depends on the quality of the team. Ask:
- Who will handle your account—senior strategists or junior executives?
- What’s their availability for updates and troubleshooting?
- Do they offer access to specialists (e.g., SEO experts, CRO specialists) or just generalists?
Assess Your Specific Needs and Goals
- Define Objectives: Clearly outline what you want to achieve—whether it’s increasing sales, improving brand awareness, or expanding into new markets. Be specific about your targets.
- Identify Gaps: Understand where your current marketing efforts fall short. This will help you identify the services you need, whether it’s SEO, PPC, social media marketing, content creation, or a combination of these.
Look at Case Studies from the Same Industry
- Relevant Experience: Review the agency’s case studies, focusing on those from your industry. This will give you insights into their expertise and the results they have delivered for businesses similar to yours.
- Problem-Solving: Evaluate how they approached challenges and the strategies they implemented. Look for innovation and adaptability in their problem-solving methods.
Ask for References and Speak to Past Clients
- Direct Feedback: Request references from the agency and speak directly to their past and current clients. Ask about their experience, the results achieved, and the agency’s communication and responsiveness.
- Client Satisfaction: Understand how satisfied these clients are with the agency’s performance and whether they would recommend them.
Evaluate Who Will Be Handling Your Account
- Team Expertise: Inquire about the specific team members who will be managing your account. Assess their qualifications, experience, and areas of expertise.
- Account Management: Understand the agency’s account management structure. Will you have a dedicated account manager? How often will you have meetings and progress reviews?
Demand Transparency in Strategy and Reporting
- Strategic Approach: Ask the agency to outline their strategic approach for your business. Ensure they are willing to share detailed plans and are open to collaborative input.
- Reporting: Insist on regular and transparent reporting. The agency should provide clear metrics and KPIs to track progress and ROI. Ensure they use reliable tools for analytics and performance tracking.
Test Their Communication and Cultural Fit
- Communication Style: Assess how the agency communicates with you during the initial discussions. Are they responsive, clear, and proactive? Effective communication is crucial for a successful partnership.
- Cultural Fit: Ensure that the agency’s culture aligns with your company’s values and working style. A good cultural fit can lead to a more harmonious and productive working relationship
Communication
- Ensure regular updates through reports and meetings.
- Clear SLAs (Service Level Agreements) regarding timelines and deliverables.
Expert Tips for Choosing the Right Performance Marketing Agency in India
Choosing the right performance marketing agency in India can make a significant difference in your digital marketing success. Here are some expert tips to help you evaluate potential agencies effectively:
1. Evaluate Their Experience and Expertise
Actionable Advice:
- Look for agencies with a proven track record in performance marketing. Check their portfolio and case studies to see the types of campaigns they’ve managed and the results they’ve achieved.
- Assess their expertise in your industry. Agencies with experience in your specific market will have a better understanding of your target audience and competitive landscape.
Examples:
- Good Practice: An agency showcases detailed case studies with quantifiable results, such as a 300% increase in ROI for an eCommerce brand.
- Bad Practice: An agency only provides vague descriptions of their work without any concrete examples or metrics.
2. Analyze Their Service Offerings
Actionable Advice:
- Ensure the agency offers a comprehensive range of services that align with your marketing goals. These may include PPC, social media advertising, affiliate marketing, email marketing, and CRO.
- Check if they provide customized solutions tailored to your business needs rather than a one-size-fits-all approach.
Examples:
- Good Practice: An agency offers a personalized marketing strategy after a thorough analysis of your business and market.
- Bad Practice: An agency pushes a standard package without understanding your unique requirements.
3. Review Client Testimonials and Case Studies
Actionable Advice:
- Look for genuine client testimonials on the agency’s website or third-party review sites. Positive feedback from previous clients is a strong indicator of the agency’s reliability and performance.
- Analyze case studies to understand how the agency tackled challenges and delivered results for their clients.
Examples:
- Good Practice: An agency provides detailed testimonials with specific metrics, such as “We saw a 150% increase in lead generation within three months.”
- Bad Practice: An agency only features generic testimonials like “Great work!” without any details.
4. Assess Their Reporting and Transparency
Actionable Advice:
- Choose an agency that offers clear and transparent reporting on campaign performance. Regular updates and detailed reports help you track progress and ROI.
- Ensure they use reliable analytics tools and are willing to share data and insights with you.
Examples:
- Good Practice: An agency provides monthly reports with metrics, analysis, and recommendations for optimization.
- Bad Practice: An agency avoids sharing detailed performance data and only gives high-level overviews.
5. Communication and Collaboration
Actionable Advice:
- Effective communication is crucial for a successful partnership. Choose an agency that is responsive and keeps you informed about campaign progress and changes.
- Look for an agency that values collaboration and is open to your feedback and ideas.
Examples:
- Good Practice: An agency schedules regular check-ins and is proactive in discussing campaign performance and adjustments.
- Bad Practice: An agency is difficult to reach and doesn’t keep you updated on important developments.
6. Cost and ROI
Actionable Advice:
- Evaluate the agency’s pricing model and ensure it fits within your budget. Consider the potential ROI rather than just the cost.
- Be cautious of agencies that promise unrealistic results at very low prices.
Examples:
- Good Practice: An agency offers a clear pricing structure and emphasizes ROI with past examples.
- Bad Practice: An agency provides vague pricing and promises guaranteed results without any basis.
Hiring an Agency vs In-House Marketing Team
This table provides a clear comparison between the two options, highlighting key aspects to consider when deciding between hiring an agency and building an in-house team for eCommerce marketing.
| Aspect | Hiring an Agency | In-House Team |
|---|---|---|
| Expertise | Access to a team of specialized experts with diverse skills in eCommerce marketing. | Limited to the expertise of the hired employees, may require additional training. |
| Cost | Potentially higher short-term costs, but with flexible pricing models (e.g., project-based). | Fixed costs including salaries, benefits, training, and resources. |
| Resource Allocation | Agencies have their own tools and resources, reducing the need for additional investments. | Requires investment in tools, software, and other marketing resources. |
| Scalability | Easier to scale marketing efforts up or down based on needs without long-term commitments. | Scaling up often requires hiring more staff and additional resources. |
| Focus | Allows businesses to focus on core operations while the agency handles marketing. | Requires allocating time and resources to manage the marketing team and strategy internally. |
| Flexibility & Agility | Agencies can quickly adapt to market changes and implement new strategies. | May take longer to adapt to new marketing trends or technology changes. |
| Control | Less direct control over daily marketing activities and strategies. | Full control over marketing strategies and execution. |
| Insights & Innovation | Exposure to a wide range of industries can bring fresh insights and innovative approaches. | Insights are typically limited to the internal team’s experience and industry knowledge. |
| Time-to-Market | Faster implementation of marketing strategies due to availability of ready-to-deploy teams. | Implementation speed can vary based on team’s capacity and expertise. |
| Risk Management | Agencies often have more experience in handling and mitigating marketing risks. | In-house teams may have limited experience in managing diverse marketing risks. |
FAQs about Performance Marketing
n this section, we address some of the most common questions about performance marketing, providing expert insights to help potential clients make informed decisions. Understanding these aspects can significantly enhance your confidence and clarity when choosing a performance marketing agency in India.
1. What is Performance Marketing?
Performance marketing is a digital marketing strategy where advertisers only pay for specific actions, such as clicks, leads, or sales. This approach ensures that your marketing budget is spent effectively, focusing on measurable results and return on investment (ROI).
2. How Much Does Performance Marketing Cost?
The cost of performance marketing can vary widely based on factors such as industry, target audience, and campaign goals. However, a typical budget might range from ₹50,000 to ₹5,00,000 per month. Performance marketing agencies in India offer flexible pricing models, including pay-per-click (PPC), pay-per-lead (PPL), and pay-per-sale (PPS), allowing businesses to choose the best fit for their needs.
3. How Long Does It Take to See Results?
Results from performance marketing campaigns can vary, but you can generally expect to see initial results within 1 to 3 months. Factors influencing the timeline include the complexity of the campaign, the competitiveness of the market, and the effectiveness of the strategy. Working with experienced performance marketing agencies in India can help optimize this timeline by leveraging their expertise and insights.
4. What Are the Expected Results from Performance Marketing?
Performance marketing aims to deliver specific, measurable outcomes such as increased website traffic, higher conversion rates, and improved sales. On average, businesses can expect a 200-300% increase in ROI when working with top-tier performance marketing agencies in India. The key is to set clear goals and KPIs at the outset to track progress and make necessary adjustments.
5. What Services Do Performance Marketing Agencies Offer?
Performance marketing agencies in India offer a wide range of services, including:
- Search Engine Marketing (SEM): Optimizing and running ads on search engines like Google.
- Social Media Advertising: Creating and managing ad campaigns on platforms like Facebook, Instagram, and LinkedIn.
- Affiliate Marketing: Partnering with affiliates to promote products and services.
- Email Marketing: Crafting targeted email campaigns to engage and convert leads.
- Conversion Rate Optimization (CRO): Improving the user experience on your website to increase conversions.
6. How Do I Choose the Right Performance Marketing Agency?
Choosing the right performance marketing agency involves considering several factors:
- Experience and Expertise: Look for agencies with a proven track record in your industry.
- Range of Services: Ensure the agency offers the services that align with your marketing goals.
- Client Testimonials and Case Studies: Review past success stories to gauge the agency’s effectiveness.
- Transparent Reporting: Choose an agency that provides clear, detailed reports on campaign performance.
7. Can Performance Marketing Work for Small Businesses?
Absolutely! Performance marketing is highly scalable and can be tailored to fit the budget and goals of small businesses. By focusing on specific, measurable outcomes, small businesses can achieve significant growth without wasting resources on ineffective strategies.
8. What Are the Latest Trends in Performance Marketing?
Staying updated with the latest trends can give your campaigns a competitive edge. Some current trends include:
The Importance of Choosing the Right E-commerce Agency
When it comes to eCommerce, selecting the right marketing agency can be a game-changer for your business. Here’s why making the right choice matters so much:
1. Expertise in Diverse Areas: A great agency brings a wealth of experience across various facets of eCommerce marketing. From SEO to social media campaigns, they have the know-how to navigate the complexities of the digital marketplace. This expertise is crucial, especially in a dynamic market like India, where consumer behaviors and trends are constantly evolving.
2. Customized Strategies for Your Brand: Each business is unique, and a top eCommerce marketing agency in India understands this. They don’t just apply a one-size-fits-all approach; instead, they tailor their strategies to align with your specific business goals. Whether it’s improving your website’s search engine rankings or creating compelling ad campaigns, they focus on what works best for your brand.
3. Access to Advanced Tools and Analytics: The best agencies come equipped with the latest tools and technologies. This means they can provide insightful analytics on your campaigns, helping you understand your audience better and refine your strategies for even better results.
4. Cost-Effective and Efficient: Hiring a leading Indian eCommerce marketing service can be more cost-effective than trying to do everything in-house. They help optimize your budget, ensuring you get the maximum ROI on every rupee spent.
5. Staying Ahead of the Curve: The digital landscape is always changing, and keeping up can be challenging. The top eCommerce marketing firms in India stay up-to-date with the latest trends and algorithm updates, ensuring your business stays ahead of competitors.
Why Choose Bharat Mavens as your Performance Marketing Agency?
As a leading Ecommerce Marketing Agency in India, we are profit-focused marketing agency with aim to achieve your business goals.
Here’s why choosing Bharat Mavens as your preferred Ecommerce marketing agency is wise
1. Proven Track Record of Delivering Results:
- Profit-Focused Approach: At Bharat Mavens, our strategies are driven by a clear focus on profitability. We consistently deliver campaigns that significantly boost our clients’ bottom lines.
- Success Stories: Our portfolio showcases numerous success stories across various industries, highlighting our expertise in elevating businesses through strategic Facebook and Google marketing.
2. Tailored Strategies Aligned with Business Goals:
- Customized Campaigns: Understanding that each business is unique, we tailor our Google marketing strategies to align perfectly with your specific business goals.
- Goal-Oriented Execution: Whether it’s increasing brand awareness, generating leads, or driving sales, our campaigns are executed with your end goals as the primary focus
3. Comprehensive Services from Expert Team:
- Diverse Expertise: Our team comprises seasoned professionals with expertise in various facets of Google marketing, from content creation to data analysis and feed optimization
- Full-Service Offering: Bharat Mavens provides a complete suite of services, covering every aspect of Google marketing, from initial strategy development to post-campaign analysis.
4. Commitment to Client Satisfaction and Transparency:
- Client-Centric Approach: We prioritize our clients’ needs and work closely with them at every step, ensuring their visions are realized.
- Transparent Communication: Regular updates and clear communication about campaign progress and results are part of our commitment to transparency.
