India’s eCommerce market is projected to reach $120 billion by 2025, growing at a compound annual growth rate (CAGR) of 23%. However, with rising ad costs and a crowded digital landscape, businesses can no longer afford to rely on guesswork.
Performance marketing bridges the gap by delivering data-driven strategies that ensure every marketing dollar spent yields tangible results. From highly targeted Google Shopping ads to dynamic retargeting campaigns on social media, performance marketing empowers brands to stay ahead of the curve.
In the fast-paced world of eCommerce, where consumer behavior evolves rapidly and competition intensifies daily, performance marketing has become the cornerstone of success. Unlike traditional advertising, performance marketing focuses on measurable outcomes—whether it’s increasing sales, reducing customer acquisition costs (CAC), or maximizing return on ad spend (ROAS). For eCommerce brands in India, finding the best performance marketing agencies in India is no longer a luxury—it’s a necessity.
In this blog, we’ll introduce you to the top digital marketing agencies in Bangalore specializing in eCommerce. You’ll learn how these agencies leverage cutting-edge tools, data-driven insights, and creative strategies to deliver tangible results. Additionally, we’ll explore:
- Key services offered by top agencies
- What to look for when choosing a digital marketing partner
- The latest trends shaping eCommerce marketing in 2024
- How to measure ROI and ensure your investment pays off
Whether you’re a startup scaling up or an established brand seeking growth, this guide will help you identify the right agency to turn your performance marketing challenges into opportunities. Let’s dive into the list and explore how these experts can transform your business.
Must Read
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Best Facebook Ads Marketing Agencies For Ecommerce
Table of Contents
- List of Best Performance Marketing Agencies in India for eCommerce
- Key Services Offered by Performance Marketing Agencies for eCommerce
- How To Choose the Right Performance Marketing Agency As Per Your Need?
- Pros and Cons of Hiring a Digital Marketing Agency vs. Building an In-House Team vs. Hiring a Freelancer
- How Much Does a Performance Marketing Agency Charge in India?
- FAQs about Performance Marketing Agencies
- Costs Involved in Hiring a Performance Marketing Agency in India
- Why Choose Bharat Mavens as your Performance Marketing Agency?
Top Performance Marketing Agencies For Ecommerce
1. Bharat Mavens
Bharat Mavens is a leading performance marketing agency in India. With a diverse experience of working with a bootstrapped to celebrity-led brands to VC-funded startups they understand the nuances at each stage and lifecycle of ecommerce business. A team of dedicated experts with a profit-first approach to deliver best results for clients. Over a decade of combined experience. Apart from the platform and technical skill they are equipped with financial knowledge to make a sound decision on the budget, revenue and profits for the business
Notable clients – Bombay Shaving Company, Soulflower, Unbottle, Paaduks
Pricing – Fixed retainer
Core expertise
- Google ads setup & management
- Copywriting
- Website conversion rate optimization
- Google feed optimization
- Social media marketing
- PPC marketing
Notable Case Studies
1. Mens Grooming Brand
2. Women Apparel Brand
3. Kitchenware Brand
Industries Served: E-commerce, Beauty and Skincare, Fashion, Health and Wellness, Lead Generation
Active Google Partner: Yes
Clutch Rating: 4.5/5
Website: https://bharatmavens.com/
Customer reviews
“We’re impressed with their clear communication, technical knowledge, and understanding of business economics.”
– Performance Marketing for Eco-Friendly Footwear Brand
“Thanks to Bharat Mavens’ work, the client has seen growth on their website and achieved sustainable ROAS. The team is highly responsive, helpful, and timely, and they’ve demonstrated an impressive ability to adapt to feedback very quickly.”
– Performance Marketing for Home & Kitchen Appliances Co
“The client was happy with Bharat Mavens’s services. The team was a professional partner to work with — they always delivered quality outputs on time. Also, their personable attitude made them enjoyable to work with. The partners interacted mainly through virtual meetings.”
– Marketing Services for Digital Marketing Firm
2. Publicity Port
Publicity Port is recognized as one of the top ecommerce marketing experts in India, particularly known for their proficiency in ads. As a reputed agency, they have an impressive portfolio of case studies that showcase their ability to deliver exceptional results for clients and brands. Their approach emphasizes creating high-quality content that effectively drives engagement and conversions for ecommerce businesses.
Core expertise
- Ecommerce Marketing
- Pay Per Click
- Social Media Marketing
Clutch Rating: 5/5
Website: https://publicityport.com/
Email Address: [email protected]
3. Pink Power Co
Pink Power Co stands out as a premier ecommerce marketing agency in India, renowned for consistently delivering impressive results. Their team excels in helping clients achieve their marketing goals through innovative, data-driven strategies. With a core focus on innovation, they implement data-based approaches to ensure each campaign meets its objectives effectively.
Notable clients – No names mentioned
Pricing – Fixed fee
Core expertise
- Google ads setup & management
- Copywriting
- Amazon marketing
- Social media marketing
Website: pinkpowerco.com/
Email Address: [email protected]
4. Web Chanakya
Web Chanakya has proven success in turning brands into profit-generating powerhouses, and offer a full range of digital marketing services to help you achieve your goals. Outshine the crowd with ‘Web Chanakya’ by your side
Pricing – Not specified
Core expertise:
- Search Engine Optimization
- Content Marketing
- PPC marketing
- Copywriting
- Website development & designing
- SMO Services
Google Rating: 4.7/5
Website: https://www.webchanakya.com/
5. Webkul
Webkul specializes in building B2B, B2C, and D2C online marketplace stores and apps. With over 13 years of experience, they offer industry-leading digital commerce, ERP, and CRM solutions.
Webkul has successfully served over 150,000 clients worldwide, helping companies handle complex operations and grow their businesses. Their expertise in creating robust digital marketplaces ensures seamless integration and optimal performance, making them a trusted partner in the digital commerce space.
Pricing – Not specified
Core expertise:
- Search Engine Optimization
- Content Marketing
- PPC marketing
- Copywriting
- Website development & designing
- SMO Services
Clutch Rating: 4.9/5
Website: https://webkul.com/
Key Services Offered by Performance Marketing Agencies for eCommerce
erformance marketing agencies offer specialized services tailored to help eCommerce brands achieve measurable growth. Here are the key services they provide:
1. Paid Advertising (PPC Campaigns)
- Platforms: Google Ads, Facebook Ads, Instagram, YouTube, and Bing.
- Types: Search ads, Shopping ads, Display ads, and Video ads.
- Goal: Drive high-intent traffic to your website and maximize return on ad spend (ROAS).
2. Conversion Rate Optimization (CRO)
- Strategies to improve the percentage of visitors who complete desired actions, such as making a purchase or signing up.
- A/B testing for landing pages, checkout flows, and CTAs to reduce bounce rates and increase sales.
3. Retargeting and Remarketing
- Engage users who visited your site but didn’t convert.
- Dynamic remarketing campaigns on platforms like Google and Meta to showcase products they viewed.
4. Social Media Advertising
- Leveraging platforms like Facebook, Instagram, and TikTok to create targeted campaigns.
- Focus on building brand awareness, driving engagement, and generating sales.
5. Influencer and Affiliate Marketing
- Collaborating with influencers to promote products authentically to their audience.
- Running affiliate programs to incentivize third-party partners to drive traffic and conversions.
6. Email and SMS Marketing
- Creating automated email and SMS campaigns to nurture leads, recover abandoned carts, and boost customer retention.
- Personalized messages based on user behavior and purchase history.
How to Choose the Right Performance Marketing Agency as Per Your Need
Selecting the right performance marketing agency is a critical decision for an experienced founder. Here’s a pragmatic, experience-driven approach to guide you:
1. Match Their Expertise to Your Stage of Growth
- Early-Stage Brands: Look for agencies with a proven track record in building brand awareness and customer acquisition. Their focus should be on high-growth platforms like Facebook, Google, and Instagram.
- Scaling Brands: Choose an agency skilled in advanced strategies like retention marketing (email/SMS), CRO, and improving lifetime value (LTV).
- Established Brands: Prioritize agencies with deep analytics expertise, omnichannel strategies, and experience managing large budgets.
2. Ask for Vertical-Specific Experience
An agency that understands your niche (e.g., fashion, beauty, or electronics) will save you months of trial and error. They’ll know:
- How to design creatives that resonate with your audience.
- Industry benchmarks for metrics like ROAS, CAC, and AOV (Average Order Value).
- Seasonal trends and product-specific nuances, like which keywords work best.
3. Test Their Creative Capabilities
Creative is often the biggest lever in scaling campaigns. Examine the agency’s ability to:
- Craft ad copies and visuals that stand out on cluttered platforms.
- Use A/B testing to optimize creatives continuously.
- Build platform-specific creatives (e.g., short-form videos for TikTok, lifestyle imagery for Instagram).
4. Prioritize Agencies That Understand Margins and Profitability
Experienced founders know that revenue growth without profitability is a trap. Ensure the agency is aligned with your financial goals:
- Do they calculate breakeven ROAS and optimize campaigns accordingly?
- How do they factor in shipping costs, discounts, and other expenses?
- Are they focused on vanity metrics like impressions, or bottom-line results?
5. Understand Their Team Structure
Experienced founders know the quality of your campaigns depends on the quality of the team. Ask:
- Who will handle your account—senior strategists or junior executives?
- What’s their availability for updates and troubleshooting?
- Do they offer access to specialists (e.g., SEO experts, CRO specialists) or just generalists?
Assess Your Specific Needs and Goals
- Define Objectives: Clearly outline what you want to achieve—whether it’s increasing sales, improving brand awareness, or expanding into new markets. Be specific about your targets.
- Identify Gaps: Understand where your current marketing efforts fall short. This will help you identify the services you need, whether it’s SEO, PPC, social media marketing, content creation, or a combination of these.
Look at Case Studies from the Same Industry
- Relevant Experience: Review the agency’s case studies, focusing on those from your industry. This will give you insights into their expertise and the results they have delivered for businesses similar to yours.
- Problem-Solving: Evaluate how they approached challenges and the strategies they implemented. Look for innovation and adaptability in their problem-solving methods.
Ask for References and Speak to Past Clients
- Direct Feedback: Request references from the agency and speak directly to their past and current clients. Ask about their experience, the results achieved, and the agency’s communication and responsiveness.
- Client Satisfaction: Understand how satisfied these clients are with the agency’s performance and whether they would recommend them.
Evaluate Who Will Be Handling Your Account
- Team Expertise: Inquire about the specific team members who will be managing your account. Assess their qualifications, experience, and areas of expertise.
- Account Management: Understand the agency’s account management structure. Will you have a dedicated account manager? How often will you have meetings and progress reviews?
Demand Transparency in Strategy and Reporting
- Strategic Approach: Ask the agency to outline their strategic approach for your business. Ensure they are willing to share detailed plans and are open to collaborative input.
- Reporting: Insist on regular and transparent reporting. The agency should provide clear metrics and KPIs to track progress and ROI. Ensure they use reliable tools for analytics and performance tracking.
Test Their Communication and Cultural Fit
- Communication Style: Assess how the agency communicates with you during the initial discussions. Are they responsive, clear, and proactive? Effective communication is crucial for a successful partnership.
- Cultural Fit: Ensure that the agency’s culture aligns with your company’s values and working style. A good cultural fit can lead to a more harmonious and productive working relationship.
Good and Bad about Hiring a Marketing Agency vs. Building an In-House Team vs. Hiring a Freelancer for your Ecommerce Brand
Pros of Hiring a Digital Marketing Agency
- Expertise and Experience: Agencies have specialized teams with a wealth of experience across various industries and marketing channels.
- Comprehensive Services: Access to a full suite of services, including SEO, PPC, social media, content creation, and more.
- Scalability: Ability to scale efforts up or down based on your business needs.
- Access to Tools and Technologies: Agencies often have access to advanced marketing tools and software.
- Focus on Core Business: Allows you to focus on your core business activities while the agency handles marketing.
Cons of Hiring a Digital Marketing Agency
- Cost: Can be more expensive compared to hiring in-house or freelancers.
- Less Control: You may have less direct control over the day-to-day activities of the marketing campaigns.
- Onboarding Time: It can take time for the agency to fully understand your brand and business goals.
Pros of Building an In-House Team
- Control: Direct oversight and control over the marketing strategies and execution.
- Brand Knowledge: In-house teams have a deeper understanding of your brand and business culture.
- Immediate Communication: Easier and faster communication within the team.
Cons of Building an In-House Team
- Higher Overhead Costs: Costs related to salaries, benefits, training, and office space.
- Limited Expertise: May lack the breadth of expertise found in specialized agencies.
- Scalability Issues: Scaling an in-house team can be challenging and time-consuming.
Pros of Hiring a Freelancer
- Cost-Effective: Generally less expensive than hiring an agency or building an in-house team.
- Flexibility: Can hire freelancers on a project basis, providing flexibility.
- Specialized Skills: Can find freelancers with specific skills for particular tasks.
Cons of Hiring a Freelancer
- Reliability Issues: Freelancers might have other clients, affecting their availability and focus.
- Limited Scope: Freelancers might not offer the comprehensive services that agencies do.
- Consistency Challenges: Maintaining brand consistency can be difficult when working with multiple freelancers.
Comparison Table: Digital Marketing Agency vs. In-House Team vs. Freelancer
| Factor | Digital Marketing Agency | In-House Team | Freelancer |
|---|---|---|---|
| Cost | High but scalable | High upfront investment | Low for specific tasks |
| Expertise | Diverse and industry-specific | Dependent on hired talent | Limited, task-specific |
| Scalability | Easy to scale campaigns quickly | Difficult to scale rapidly | Limited scalability |
| Control | Limited control over execution | Full control | Minimal control over strategy |
| Alignment with Vision | Moderate, requires collaboration | High, deeply aligned | Low, less understanding of brand |
| Turnaround Time | Fast due to established workflows | Medium to slow | Fast for one-off tasks |
| Accountability | High with clear SLAs | High, managed internally | Low, varies with individual |
How Much Do Marketing Agencies Charge in India?
When considering hiring a Digital marketing agency in India, it’s essential to have a clear understanding of the potential costs involved. Budgets can vary widely based on the scope of services, the agency’s expertise, and the specific needs of your business. Here’s a breakdown of what you can generally expect:
Typical Cost Range of Performance Marketing Agencies in India
For a small to medium-sized eCommerce brand:
- Small Agencies or Freelancers: ₹30,000-₹75,000 per month for management fees.
- Mid-Tier Agencies: ₹75,000-₹2,00,000 per month.
- Top-Tier Agencies: ₹2,00,000 and above per month.
Each one has their own pricing model
1. Monthly Retainer
A monthly retainer is a fixed fee paid every month for a set range of services. This model is common for long-term engagements where ongoing work is needed.
- Pros: Predictable costs, steady support, and ongoing strategy development.
- Cons: May not be cost-effective if your needs fluctuate month-to-month.
2. Project-Based Pricing
In this model, agencies charge a fixed fee for a specific project. This could be a website redesign, a one-time marketing campaign, or a particular piece of content.
- Pros: Clear budget for defined projects, easy to manage.
- Cons: Might not cover ongoing needs or additional services beyond the project scope.
3. Hourly Rate
Agencies charge by the hour for the work they perform. This model is useful for smaller tasks or consultations.
- Pros: Flexibility, only pay for the actual time spent on tasks.
- Cons: Can be hard to predict total costs, especially for larger projects.
4. Performance-Based Pricing
Here, the agency’s fee is tied to the performance and success of their campaigns. This could be based on metrics like sales, leads generated, or return on ad spend (ROAS).
- Pros: Aligns agency incentives with your success, potential for high ROI.
- Cons: Can be complex to set up and manage, may require a base fee plus performance bonuses.
5. Percentage of Ad Spend
Agencies charge a percentage of your total ad spend. This model is common for pay-per-click (PPC) advertising campaigns and social media advertising.
- Pros: Scales with your ad budget, aligns agency’s work with ad spend.
- Cons: Costs can increase significantly with higher ad spend, less predictable.
6. Hybrid Models
Some agencies use a combination of the above pricing models. For example, they might charge a base retainer fee plus a performance bonus or a fixed project fee plus hourly rates for additional work.
- Pros: Flexible, can be tailored to your specific needs.
- Cons: Can be complex to understand and manage.
Costs Involved in Hiring a Performance Marketing Agency in India
When hiring a performance marketing agency in India, the costs can vary widely depending on the agency’s reputation, the scope of work, and your business needs. Here’s a breakdown of the key cost factors to help you understand what to expect:
1. Agency Fee Structures
Most agencies charge fees based on the following models:
- Retainer Fee: A fixed monthly fee, typically ranging from ₹50,000 to ₹2,50,000 depending on the agency’s size and expertise.
- Percentage of Ad Spend: Agencies may charge 10-20% of your monthly ad spend. For example, if your monthly ad budget is ₹5,00,000, you can expect to pay ₹50,000-₹1,00,000 as the agency fee.
- Project-Based Fees: For one-off campaigns or services (e.g., launching a new product), agencies may charge a flat fee, ranging from ₹1,00,000 to ₹5,00,000 or more.
- Hybrid Model: A combination of retainer fees and a percentage of ad spend.
2. Additional Costs to Consider
- Ad Spend: Separate from agency fees, you need to allocate a budget for running ads. This is the largest expense and can range from ₹50,000 to ₹50,00,000 per month, depending on your business size and campaign goals.
- Creative Development: If the agency provides creative services like ad design, video production, or landing page optimization, this may add ₹10,000 to ₹2,00,000 per project.
- Tool Subscriptions: Some agencies charge extra for premium tools like Google Analytics 360, SEMrush, or Adobe Marketing Cloud, which can range from ₹10,000 to ₹50,000 per month.
3. Factors Influencing Costs
- Campaign Complexity: Larger campaigns with multiple platforms (Google Ads, Facebook, Amazon) cost more due to higher management effort.
- Industry Specialization: Agencies specializing in eCommerce or specific industries like fashion or beauty charge a premium for their niche expertise.
- Reporting and Analytics: Advanced tracking and detailed reporting services can increase costs.
- Geography: Agencies based in Tier 1 cities like Bangalore, Mumbai, or Delhi may charge higher fees compared to those in Tier 2 cities.
FAQs about Digital Marketing Agencies
1. What services do digital marketing agencies offer?
Digital marketing agencies provide a wide range of services tailored to enhance your online presence and drive business growth. These services typically include:
- Search Engine Optimization (SEO): Improving your website’s visibility on search engines like Google to attract more organic traffic.
- Pay-Per-Click (PPC) Advertising: Managing paid ads on platforms like Google Ads and Bing Ads to drive targeted traffic.
- Social Media Marketing: Creating and managing content and ads on social media platforms like Facebook, Instagram, Twitter, and LinkedIn to engage your audience.
- Content Marketing: Developing valuable content such as blog posts, videos, and infographics to attract and retain customers.
- Email Marketing: Crafting and sending targeted email campaigns to nurture leads and convert them into customers.
- Affiliate Marketing: Setting up and managing partnerships with affiliates who promote your products or services.
- Web Design and Development: Creating and optimizing websites for better user experience and conversions.
- Analytics and Reporting: Tracking and analyzing marketing performance to provide insights and recommendations for improvement.
2. How do I choose the right digital marketing agency for my eCommerce business?
Selecting the right digital marketing agency involves several key steps:
- Assess Your Needs: Identify your specific marketing goals and challenges.
- Research Agencies: Look for agencies with a proven track record in eCommerce marketing.
- Check Case Studies and References: Review case studies and ask for references from past clients in your industry.
- Evaluate Expertise: Ensure the agency has expertise in the services you need, such as SEO, PPC, or social media marketing.
- Understand Their Approach: Ask about their strategies and how they tailor them to fit different businesses.
- Meet the Team: Get to know the team members who will handle your account and their experience levels.
- Review Pricing and Contracts: Compare pricing models and contract terms to ensure they align with your budget and expectations.
3. What are the different pricing models digital marketing agencies use?
Digital marketing agencies typically use several pricing models, including:
- Monthly Retainer: A fixed monthly fee for a set range of services.
- Hourly Rate: Charging by the hour for specific tasks or consultations.
- Project-Based: A flat fee for a specific project, such as a website redesign or a one-time campaign.
- Performance-Based: Payment based on the performance of campaigns, such as a percentage of sales or leads generated.
- Commission-Based: Often used in affiliate marketing, where the agency earns a commission for each sale or lead generated.
4. How long does it take to see results from digital marketing efforts?
The timeline for seeing results from digital marketing efforts varies based on the strategies used and your specific goals. Generally:
- SEO: Typically takes 3-6 months to see significant improvements in organic search rankings.
- PPC: Can yield immediate results, but optimizing campaigns for the best ROI may take a few weeks to months.
- Content Marketing: May take 6-12 months to see substantial traffic and engagement growth.
- Social Media Marketing: Initial engagement can be quick, but building a loyal following and driving significant traffic can take several months.
- Email Marketing: Can generate immediate responses, but building a high-quality email list and nurturing leads takes time.
5. What metrics should I track to measure the success of digital marketing campaigns?
Key metrics to track for digital marketing success include:
- Traffic: Overall website visits and traffic sources.
- Conversion Rate: Percentage of visitors who take the desired action (e.g., making a purchase, signing up for a newsletter).
- Cost Per Acquisition (CPA): The cost to acquire a new customer.
- Return on Investment (ROI): Revenue generated compared to the cost of marketing efforts.
- Click-Through Rate (CTR): The percentage of people who click on an ad or email link.
- Engagement: Likes, shares, comments, and other interactions on social media and content.
- Bounce Rate: Percentage of visitors who leave your site after viewing only one page.
- Customer Lifetime Value (CLV): The total revenue expected from a customer over their lifetime.
Why Bharat Mavens is The Best Ecommerce Marketing Agency in Bangalore?
As a leading Ecommerce Marketing Agency in India, we are profit-focused marketing agency with aim to achieve your business goals.
Here’s why choosing Bharat Mavens as your preferred Ecommerce marketing agency is wise
1. Proven Track Record of Delivering Results:
- Profit-Focused Approach: At Bharat Mavens, our strategies are driven by a clear focus on profitability. We consistently deliver campaigns that significantly boost our clients’ bottom lines.
- Success Stories: Our portfolio showcases numerous success stories across various industries, highlighting our expertise in elevating businesses through strategic Facebook and Google marketing.
2. Tailored Strategies Aligned with Business Goals:
- Customized Campaigns: Understanding that each business is unique, we tailor our Google marketing strategies to align perfectly with your specific business goals.
- Goal-Oriented Execution: Whether it’s increasing brand awareness, generating leads, or driving sales, our campaigns are executed with your end goals as the primary focus
3. Comprehensive Services from Expert Team:
- Diverse Expertise: Our team comprises seasoned professionals with expertise in various facets of Google marketing, from content creation to data analysis and feed optimization
- Full-Service Offering: Bharat Mavens provides a complete suite of services, covering every aspect of Google marketing, from initial strategy development to post-campaign analysis.
4. Commitment to Client Satisfaction and Transparency:
- Client-Centric Approach: We prioritize our clients’ needs and work closely with them at every step, ensuring their visions are realized.
- Transparent Communication: Regular updates and clear communication about campaign progress and results are part of our commitment to transparency.
