Best Marketing Agency For Shopify Stores

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India’s eCommerce market is projected to reach $120 billion by 2025, growing at a compound annual Managing a Shopify store isn’t just about adding products and hoping for sales—it’s about building a system that drives consistent, scalable growth. But here’s the challenge: as Shopify gains popularity, the competition among stores becomes fiercer. Rising ad costs, evolving customer preferences, and algorithm changes make it harder for brands to stand out.

That’s where performance marketing agencies come in. They don’t just run ads—they craft strategies tailored to Shopify’s unique ecosystem. From optimizing your product feed for Google Shopping to creating scroll-stopping Facebook ads that convert, the right agency ensures every marketing dollar works harder for you.

This blog is designed for Shopify store owners like you who are ready to take their business to the next level. We’ll dive into:

• The top performance marketing agencies specializing in Shopify stores.
• The services you should look for to boost your store’s performance.
• A step-by-step guide to picking the right agency based on your goals and budget.
• Cost breakdowns, common pitfalls, and more.

Whether you’re a startup owner struggling with ROAS or an established brand looking for better scalability, this guide will help you find the marketing partner that aligns with your goals. Let’s get started.

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Table of Contents

• List of Best Marketing Agencies for Shopify Stores
• Key Services Offered by Marketing Agencies for eCommerce
• How To Choose the Right Performance Marketing Agency As Per Your Need?
• Pros and Cons of Hiring a Digital Marketing Agency vs. Building an In-House Team vs. Hiring a Freelancer
• How Much Does a Performance Marketing Agency Charge in India?
• FAQs about Performance Marketing Agencies
• Costs Involved in Hiring a Performance Marketing Agency in India
• Why Choose Bharat Mavens as your Performance Marketing Agency?

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Top Performance Marketing Agencies

1. Bharat Mavens

Bharat Mavens is a leading performance marketing agency in India. With a diverse experience of working with a bootstrapped to celebrity-led brands to VC-funded startups they understand the nuances at each stage and lifecycle of ecommerce business. A team of dedicated experts with a profit-first approach to deliver best results for clients. Over a decade of combined experience. Apart from the platform and technical skill they are equipped with financial knowledge to make a sound decision on the budget, revenue and profits for the business

Notable clients – Bombay Shaving Company, Soulflower, Unbottle, Paaduks

Pricing – Fixed retainer

Core expertise

• Google ads setup & management
• Copywriting
• Website conversion rate optimization
• Google feed optimization
• Social media marketing
• PPC marketing

Notable Case Studies
1. Mens Grooming Brand
2. Women Apparel Brand
3. Kitchenware Brand

Industries Served: E-commerce, Beauty and Skincare, Fashion, Health and Wellness, Lead Generation

Active Google Partner: Yes

Clutch Rating: 4.5/5 

Website: https://bharatmavens.com/

Customer reviews

“We’re impressed with their clear communication, technical knowledge, and understanding of business economics.”
– Performance Marketing for Eco-Friendly Footwear Brand

“Thanks to Bharat Mavens’ work, the client has seen growth on their website and achieved sustainable ROAS. The team is highly responsive, helpful, and timely, and they’ve demonstrated an impressive ability to adapt to feedback very quickly.”
– Performance Marketing for Home & Kitchen Appliances Co

“The client was happy with Bharat Mavens’s services. The team was a professional partner to work with — they always delivered quality outputs on time. Also, their personable attitude made them enjoyable to work with. The partners interacted mainly through virtual meetings.”
– Marketing Services for Digital Marketing Firm

2. Publicity Port

Publicity Port is recognized as one of the top ecommerce marketing experts in India, particularly known for their proficiency in ads. As a reputed agency, they have an impressive portfolio of case studies that showcase their ability to deliver exceptional results for clients and brands. Their approach emphasizes creating high-quality content that effectively drives engagement and conversions for ecommerce businesses.

Core expertise

• Ecommerce Marketing
• Pay Per Click
• Social Media Marketing

Clutch Rating: 5/5

Website: https://publicityport.com/

Email Address: [email protected]

3.  Pink Power Co

Pink Power Co stands out as a premier ecommerce marketing agency in India, renowned for consistently delivering impressive results. Their team excels in helping clients achieve their marketing goals through innovative, data-driven strategies. With a core focus on innovation, they implement data-based approaches to ensure each campaign meets its objectives effectively.

Notable clients – No names mentioned

Pricing – Fixed fee

Core expertise

• Google ads setup & management
• Copywriting
• Amazon marketing
• Social media marketing

Website: pinkpowerco.com/

Email Address: [email protected]

4. Web Chanakya

Web Chanakya has proven success in turning brands into profit-generating powerhouses, and offer a full range of digital marketing services to help you achieve your goals. Outshine the crowd with ‘Web Chanakya’ by your side

Pricing – Not specified

Core expertise:

• Search Engine Optimization
• Content Marketing
• PPC marketing
• Copywriting
• Website development & designing
• SMO Services

Google Rating: 4.7/5

Website: https://www.webchanakya.com/

5. Webkul

Webkul specializes in building B2B, B2C, and D2C online marketplace stores and apps. With over 13 years of experience, they offer industry-leading digital commerce, ERP, and CRM solutions.

Webkul has successfully served over 150,000 clients worldwide, helping companies handle complex operations and grow their businesses. Their expertise in creating robust digital marketplaces ensures seamless integration and optimal performance, making them a trusted partner in the digital commerce space.

Pricing – Not specified

Core expertise:

• Search Engine Optimization
• Content Marketing
• PPC marketing
• Copywriting
• Website development & designing
• SMO Services

Clutch Rating: 4.9/5

Website: https://webkul.com/

Key Services Offered by Marketing Agencies for eCommerce

Shopify stores thrive on a combination of marketing strategies tailored to their ecosystem. Performance marketing agencies focus on measurable outcomes, and their services cover a wide range of areas. Here is a detailed breakdown of the key services these agencies provide:

1. Paid Ads

• Platforms: Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Pinterest Ads.
• Approach: Performance marketing agencies design ad campaigns with precision targeting. They use Shopify’s data integration to identify high-value audiences and optimize campaigns in real time.
• Example Strategies:
  • Google Shopping Ads: Optimized product feeds to show relevant products directly in search results.
  • Social Media Ads: Creative ad designs and copywriting that encourage clicks and conversions.
  • Dynamic Retargeting: Retargeting campaigns based on abandoned carts or product page visits.
• Why It Matters: Paid ads are critical for driving immediate traffic and conversions. Agencies ensure your ad spend is efficient by tracking ROAS (Return on Ad Spend).

2. Email Marketing

• Automation: Agencies set up automated workflows like welcome series, abandoned cart emails, and post-purchase follow-ups.
• Segmentation: Advanced audience segmentation ensures personalized communication for each customer group.
• Content: Compelling email copy, attractive visuals, and strategic CTAs (Call-to-Actions).
• Why It Matters: Email marketing has one of the highest ROIs among digital marketing strategies, and agencies ensure your Shopify store makes the most of this channel.

3. Conversion Rate Optimization (CRO)

• Services Offered:
  • A/B testing for product pages, checkout processes, and landing pages.
  • Heatmap analysis to understand user behavior.
  • Optimizing page speed and mobile responsiveness.
• Why It Matters: CRO ensures the traffic driven to your store converts into paying customers, maximizing the value of your marketing efforts.

4. Analytics and Reporting
Why It Matters: Agencies provide detailed reports and actionable insights to refine strategies continuously.
Key Metrics: ROAS, CAC (Customer Acquisition Cost), CLV (Customer Lifetime Value), and conversion rates.
Tools Used: Google Analytics, Shopify’s native analytics, and third-party tools like Klaviyo or Triple Whale.

Rules To Know When Choosing Right Marketing Agency

Selecting the right performance marketing agency is a critical decision for an experienced founder. Here’s a pragmatic, experience-driven approach to guide you:

1. Match Their Expertise to Your Stage of Growth

• Early-Stage Brands: Look for agencies with a proven track record in building brand awareness and customer acquisition. Their focus should be on high-growth platforms like Facebook, Google, and Instagram.
• Scaling Brands: Choose an agency skilled in advanced strategies like retention marketing (email/SMS), CRO, and improving lifetime value (LTV).
• Established Brands: Prioritize agencies with deep analytics expertise, omnichannel strategies, and experience managing large budgets.

2. Ask for Vertical-Specific Experience

An agency that understands your niche (e.g., fashion, beauty, or electronics) will save you months of trial and error. They’ll know:

• How to design creatives that resonate with your audience.
• Industry benchmarks for metrics like ROAS, CAC, and AOV (Average Order Value).
• Seasonal trends and product-specific nuances, like which keywords work best.

3. Test Their Creative Capabilities
Creative is often the biggest lever in scaling campaigns. Examine the agency’s ability to:

• Craft ad copies and visuals that stand out on cluttered platforms.
• Use A/B testing to optimize creatives continuously.
• Build platform-specific creatives (e.g., short-form videos for TikTok, lifestyle imagery for Instagram).

4. Prioritize Agencies That Understand Margins and Profitability
Experienced founders know that revenue growth without profitability is a trap. Ensure the agency is aligned with your financial goals:

• Do they calculate breakeven ROAS and optimize campaigns accordingly?
• How do they factor in shipping costs, discounts, and other expenses?
• Are they focused on vanity metrics like impressions, or bottom-line results?

5. Understand Their Team Structure
Experienced founders know the quality of your campaigns depends on the quality of the team. Ask:

• Who will handle your account—senior strategists or junior executives?
• What’s their availability for updates and troubleshooting?
• Do they offer access to specialists (e.g., SEO experts, CRO specialists) or just generalists?

Assess Your Specific Needs and Goals

• Define Objectives: Clearly outline what you want to achieve—whether it’s increasing sales, improving brand awareness, or expanding into new markets. Be specific about your targets.
• Identify Gaps: Understand where your current marketing efforts fall short. This will help you identify the services you need, whether it’s SEO, PPC, social media marketing, content creation, or a combination of these.

Look at Case Studies from the Same Industry

• Relevant Experience: Review the agency’s case studies, focusing on those from your industry. This will give you insights into their expertise and the results they have delivered for businesses similar to yours.
• Problem-Solving: Evaluate how they approached challenges and the strategies they implemented. Look for innovation and adaptability in their problem-solving methods.

Ask for References and Speak to Past Clients

• Direct Feedback: Request references from the agency and speak directly to their past and current clients. Ask about their experience, the results achieved, and the agency’s communication and responsiveness.
• Client Satisfaction: Understand how satisfied these clients are with the agency’s performance and whether they would recommend them.

Evaluate Who Will Be Handling Your Account

• Team Expertise: Inquire about the specific team members who will be managing your account. Assess their qualifications, experience, and areas of expertise.
• Account Management: Understand the agency’s account management structure. Will you have a dedicated account manager? How often will you have meetings and progress reviews?

Demand Transparency in Strategy and Reporting

• Strategic Approach: Ask the agency to outline their strategic approach for your business. Ensure they are willing to share detailed plans and are open to collaborative input.
• Reporting: Insist on regular and transparent reporting. The agency should provide clear metrics and KPIs to track progress and ROI. Ensure they use reliable tools for analytics and performance tracking.

Test Their Communication and Cultural Fit

• Communication Style: Assess how the agency communicates with you during the initial discussions. Are they responsive, clear, and proactive? Effective communication is crucial for a successful partnership.
• Cultural Fit: Ensure that the agency’s culture aligns with your company’s values and working style. A good cultural fit can lead to a more harmonious and productive working relationship

Communication

• Ensure regular updates through reports and meetings.
• Clear SLAs (Service Level Agreements) regarding timelines and deliverables.

Good and Bad about Hiring a Marketing Agency vs. Building an In-House Team vs. Hiring a Freelancer for your Ecommerce Brand

Pros of Hiring a Marketing Agency

• Expertise and Experience: Agencies have specialized teams with a wealth of experience across various industries and marketing channels.
• Comprehensive Services: Access to a full suite of services, including SEO, PPC, social media, content creation, and more.
• Scalability: Ability to scale efforts up or down based on your business needs.
• Access to Tools and Technologies: Agencies often have access to advanced marketing tools and software.
• Focus on Core Business: Allows you to focus on your core business activities while the agency handles marketing.

Cons of Hiring a Marketing Agency

• Cost: Can be more expensive compared to hiring in-house or freelancers.
• Less Control: You may have less direct control over the day-to-day activities of the marketing campaigns.
• Onboarding Time: It can take time for the agency to fully understand your brand and business goals.

Each option comes with its pros and cons. Here’s a comparison:

Criteria	Freelancer	In-House Team	Marketing Agency
Cost	Low cost but limited scope	High cost for salaries and tools	Mid-range to high but comprehensive
Expertise	Specialized but limited in scope	Deep understanding of your brand	Diverse skill sets across campaigns
Scalability	Hard to scale	Limited by team size	Easily scalable with agency resources
Tools & Resources	Limited access to premium tools	Requires investment	Access to advanced tools and software
Accountability	Low accountability and reliability	High accountability but internal biases	High accountability through contracts

Recommendation

For Shopify stores, marketing agencies strike the best balance between expertise, scalability, and results, especially for businesses looking for rapid growth.

How Much Do Marketing Agencies Charge in India?

When considering hiring a Digital marketing agency in India, it’s essential to have a clear understanding of the potential costs involved. Budgets can vary widely based on the scope of services, the agency’s expertise, and the specific needs of your business. Here’s a breakdown of what you can generally expect:

Typical Cost Range of Performance Marketing Agencies in India

For a small to medium-sized eCommerce brand:

• Small Agencies or Freelancers: ₹30,000-₹75,000 per month for management fees.
• Mid-Tier Agencies: ₹75,000-₹2,00,000 per month.
• Top-Tier Agencies: ₹2,00,000 and above per month.

Pricing Models of Marketing Agencies in India

Pricing Model	Description
Fixed Fee	Flat monthly fee regardless of ad spend.
Percentage of Ad Spend	Typically 10-20% of the monthly ad spend.
Hybrid	A mix of a fixed fee and a percentage of ad spend.

Average Cost:

• Basic packages: ₹50,000 – ₹1,50,000 per month.
• Advanced packages: ₹2,00,000+ per month.

Each one has their own pricing model

1. Monthly Retainer

A monthly retainer is a fixed fee paid every month for a set range of services. This model is common for long-term engagements where ongoing work is needed.

• Pros: Predictable costs, steady support, and ongoing strategy development.
• Cons: May not be cost-effective if your needs fluctuate month-to-month.

2. Project-Based Pricing

In this model, agencies charge a fixed fee for a specific project. This could be a website redesign, a one-time marketing campaign, or a particular piece of content.

• Pros: Clear budget for defined projects, easy to manage.
• Cons: Might not cover ongoing needs or additional services beyond the project scope.

3. Hourly Rate

Agencies charge by the hour for the work they perform. This model is useful for smaller tasks or consultations.

• Pros: Flexibility, only pay for the actual time spent on tasks.
• Cons: Can be hard to predict total costs, especially for larger projects.

4. Performance-Based Pricing

Here, the agency’s fee is tied to the performance and success of their campaigns. This could be based on metrics like sales, leads generated, or return on ad spend (ROAS).

• Pros: Aligns agency incentives with your success, potential for high ROI.
• Cons: Can be complex to set up and manage, may require a base fee plus performance bonuses.

5. Percentage of Ad Spend

Agencies charge a percentage of your total ad spend. This model is common for pay-per-click (PPC) advertising campaigns and social media advertising.

• Pros: Scales with your ad budget, aligns agency’s work with ad spend.
• Cons: Costs can increase significantly with higher ad spend, less predictable.

6. Hybrid Models

Some agencies use a combination of the above pricing models. For example, they might charge a base retainer fee plus a performance bonus or a fixed project fee plus hourly rates for additional work.

• Pros: Flexible, can be tailored to your specific needs.
• Cons: Can be complex to understand and manage.

Costs Involved in Working with a Marketing Agency in India

When hiring a performance marketing agency in India, the costs can vary widely depending on the agency’s reputation, the scope of work, and your business needs. Here’s a breakdown of the key cost factors to help you understand what to expect:

1. Agency Fee Structures

Most agencies charge fees based on the following models:

• Retainer Fee: A fixed monthly fee, typically ranging from ₹50,000 to ₹2,50,000 depending on the agency’s size and expertise.
• Percentage of Ad Spend: Agencies may charge 10-20% of your monthly ad spend. For example, if your monthly ad budget is ₹5,00,000, you can expect to pay ₹50,000-₹1,00,000 as the agency fee.
• Project-Based Fees: For one-off campaigns or services (e.g., launching a new product), agencies may charge a flat fee, ranging from ₹1,00,000 to ₹5,00,000 or more.
• Hybrid Model: A combination of retainer fees and a percentage of ad spend.

2. Additional Costs to Consider

• Ad Spend: Separate from agency fees, you need to allocate a budget for running ads. This is the largest expense and can range from ₹50,000 to ₹50,00,000 per month, depending on your business size and campaign goals.
• Creative Development: If the agency provides creative services like ad design, video production, or landing page optimization, this may add ₹10,000 to ₹2,00,000 per project.
• Tool Subscriptions: Some agencies charge extra for premium tools like Google Analytics 360, SEMrush, or Adobe Marketing Cloud, which can range from ₹10,000 to ₹50,000 per month.

3. Factors Influencing Costs

• Campaign Complexity: Larger campaigns with multiple platforms (Google Ads, Facebook, Amazon) cost more due to higher management effort.
• Industry Specialization: Agencies specializing in eCommerce or specific industries like fashion or beauty charge a premium for their niche expertise.
• Reporting and Analytics: Advanced tracking and detailed reporting services can increase costs.
• Geography: Agencies based in Tier 1 cities like Bangalore, Mumbai, or Delhi may charge higher fees compared to those in Tier 2 cities.

FAQs about Marketing Agencies

1. What is performance marketing for Shopify stores?
   • It focuses on measurable results like sales, ROAS, and CAC using data-driven strategies tailored to Shopify.
2. How much should I budget for performance marketing?
   • Start with at least ₹50,000/month for ads and agency fees, scaling up as you see results.
3. What should I look for in a marketing agency?
   • Shopify expertise, proven results, transparent pricing, and excellent communication.
4. Can I handle marketing in-house?
   • Yes, but it requires investing in tools, hiring experts, and significant time commitment.
5. Why are performance marketing agencies better for Shopify?
   • They bring specialized knowledge, access to tools, and experience running high-performing campaigns.

Why is Bharat Mavens the Best Marketing Agency?

As a leading Ecommerce Marketing Agency in India, we are profit-focused marketing agency with aim to achieve your business goals.

Here’s why choosing Bharat Mavens as your preferred Ecommerce marketing agency is wise

1. Proven Track Record of Delivering Results:

• Profit-Focused Approach: At Bharat Mavens, our strategies are driven by a clear focus on profitability. We consistently deliver campaigns that significantly boost our clients’ bottom lines.
• Success Stories: Our portfolio showcases numerous success stories across various industries, highlighting our expertise in elevating businesses through strategic Facebook and Google marketing.

2. Tailored Strategies Aligned with Business Goals:

• Customized Campaigns: Understanding that each business is unique, we tailor our Google marketing strategies to align perfectly with your specific business goals.
• Goal-Oriented Execution: Whether it’s increasing brand awareness, generating leads, or driving sales, our campaigns are executed with your end goals as the primary focus

3. Comprehensive Services from Expert Team:

• Diverse Expertise: Our team comprises seasoned professionals with expertise in various facets of Google marketing, from content creation to data analysis and feed optimization
• Full-Service Offering: Bharat Mavens provides a complete suite of services, covering every aspect of Google marketing, from initial strategy development to post-campaign analysis.

4. Commitment to Client Satisfaction and Transparency:

• Client-Centric Approach: We prioritize our clients’ needs and work closely with them at every step, ensuring their visions are realized.
• Transparent Communication: Regular updates and clear communication about campaign progress and results are part of our commitment to transparency.