Most eComm brands hit a wall after 9–12L/month.
Here’s how we broke that wall — and took one women’s personal care brand to ₹63L/month in 6 months (profitably).
This case study breaks down how we grew a women’s personal care brand from ₹9L/month to ₹63L/month in just 6 months, while maintaining profitability and even improving ROAS.
……………………..
GET STARTED WORKING WITH US
We are Bharat Mavens – Growth Marketing Partner for e-commerce and lead generation business.
Over 100cr+ revenue generated across our clients and with experience of growing brands above 1 crore+ in monthly revenue with strategic marketing, high-converting creatives and retention marketing to achieve their targets.
We partner with brands and sovle for
- Google & YouTube ads management
- Creative strategy and direction
- Meta ads management
- Copywriting
Brands who trust us – Bombay Shaving Company, Nuuk, Paaduks, Soulflower, MyBombae
Clients
Looking to scale your brand with expert performance marketing?
………………………
Background
This women’s personal care brand launched in 2023, focusing on premium skincare and haircare solutions. The founder had cracked the product-market fit but struggled with:
Revenue stagnation: Stuck between ₹6L-₹8L per month for 3-4 months
Scaling uncertainty: Ads were running, but the ROAS was below 2, making growth unviable.
Lack of multi-channel strategy: Reliance on Meta Ads only, with no presence on Google.
The brand knew their product was strong and had a loyal customer base. But to scale, they needed:
✅ Consistent growth without breaking margins.
✅ A structured, data-driven approach to marketing.
✅ Expansion beyond Meta to avoid platform dependency
In May 2024, we stepped in.
Brand details
- Over 100+ SKU’s
- Little to no data on Google, as before they were spending all on Fb only
Challenges
- Struggling at less than 2 ROAS
- Kickstart Google ads but almost no data
- Some products to be removed from the inventory so pressure to liquidate them first
Results
GETTING STARTED
We didn’t jump into aggressive scaling from day one. Instead, we focused on:
🔹 Phase 1: Setting a Strong Foundation (May – July 2024)
1️⃣ Budget Discipline – Started with ₹10K/day on Meta, focusing on two core products before gradually introducing a third.
2️⃣ Full-Price Positioning – No discounts for the first 3 months to establish a premium positioning and high perceived value.
3️⃣ Google Ads Activation – Launched Shopping Ads & PMAX campaigns for bestsellers to expand visibility beyond Meta.
These initial steps built confidence that we could scale without eroding margins.
The Plan & Execution
Meta Ads Approach: From Controlled to Scaled Growth
📌 Weekly Creative Testing
5 new ad creatives every week to ensure continuous improvement.
Experimented with UGC, product demos, before-after transformations, and problem-solution videos.
📌 Scaling with Advantage+
Moved the best-performing creatives into Advantage+ campaigns, focusing on:
✅ Higher conversion rates
✅ Lower CPA (Cost Per Acquisition)
✅ Better audience segmentation
📈 Google Ads Approach: Expanding Beyond Meta
📌 Shopping Ads for Bestseller Domination
Launched Shopping Ads for high-converting products.
📌 Branded Search Campaigns
Captured high-intent buyers actively searching for the brand.
📌 Performance Max for Wider Reach
Expanded to broader product categories while maintaining efficiency.
This multi-channel strategy ensured we weren’t over-reliant on a single platform.
Key Strategic Shifts That Drove Growth
1️⃣ Mastering Offer Timing & Product Drops
We didn’t start with discounts. But once we had strong revenue flow, we introduced targeted bundle offers to increase AOV.
2️⃣ Scaling the Right Products, Not Just Any Product
Instead of pushing everything, we focused ad spend on high-converting SKUs and gradually scaled new product launches.
3️⃣ Strategic Audience Layering
Introduced custom audience segments based on past purchases & interests to maximize conversion rates.
………………………
GET STARTED WORKING WITH US
We are Bharat Mavens – Growth Marketing Partner for e-commerce and lead generation business. Over 100cr+ revenue generated across our clients and with experience of growing brands above 1 crore+ in monthly revenue with strategic marketing, high-converting creatives and retention marketing to achieve their targets.
Clients
Looking to scale your brand with expert performance marketing?
…………….
Milestones
Crossed 20L in September
40L in November
First 50L mark in December
The Success
The results spoke for themselves
………………………
GET STARTED WORKING WITH US
We are Bharat Mavens – Growth Marketing Partner for e-commerce and lead generation business. Over 100cr+ revenue generated across our clients and with experience of growing brands above 1 crore+ in monthly revenue with strategic marketing, high-converting creatives and retention marketing to achieve their targets.
Clients
Looking to scale your brand with expert performance marketing?
