📦 Quick Stats
- 1,000+ Orders Shipped
- 50%+ MoM Revenue Growth
- RM 80,000+ Revenue in 90 Days
BACKGROUND
This Malaysian brand launched with a clear Ayurvedic foundation but no digital presence. The team had a product they believed in — but no setup, no ads, no data.
Here’s what we walked into:
- 8–10 SKUs, mostly untested online
- Zero digital sales, all revenue so far was from offline partnerships
- Two hero products: a Tooth Powder and a Hair Regrowth Serum — one solving for long-term oral care, the other targeting visible hair loss
- Massage balm was also tested briefly, but didn’t scale — we dropped it fast.
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GET STARTED WORKING WITH US
We are Bharat Mavens – Growth Marketing Partner for e-commerce and lead generation business.
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HOW WE GOT STARTED
🧱 Phase 1: Build → Validate (Jul to Aug 2024)
Hair Serum: The real challenge was trust. We didn’t overpromise. Instead, focused on rituals, consistency, and showing visible progress.
Start Small, Scale Smart
We didn’t push all products. We picked only two: the Ayurvedic tooth powder and hair serum. Both had clear positioning and offline feedback.
Site Optimization
We redesigned product images, brought clarity to value props, and created a strong cart experience with upsell nudges.
Clear Creative Hooks
Tooth Powder: The hook was clear — “Toothpaste is the real villain”. We built creative storytelling around harmful ingredients in toothpaste vs herbal purity.
⚙ THE SYSTEM
Meta Ads – Fast Feedback Loop
- 4–5 creatives weekly
- UGC, testimonials, how-to reels, and before-after videos
- Focused first on CTR and ATC, then moved to ROAS once conversions flowed
Google Ads – Capture Intent
- PMAX for remarketing and wider category push
- Shopping ads for bestseller
- Branded search campaigns for those who discovered via Meta but searched on Google
Results
🔑 STRATEGIC SHIFTS
Trust-Building Before Scaling
We delayed “sale” messaging. First 30 days was all value, ritual, habit-building — not discounts.
Only Push What’s Working
No ego about SKUs. We dropped massage balm early and went deeper into products with high CVR.
Bundle to Increase AOV
We introduced tooth powder × tongue cleaner combos, serum + comb kits, etc., post-initial success.
The Plan & Execution
Meta Ads Approach: From Controlled to Scaled Growth
📌 Weekly Creative Testing
5 new ad creatives every week to ensure continuous improvement.
Experimented with UGC, product demos, before-after transformations, and problem-solution videos.
📌 Scaling with Advantage+
Moved the best-performing creatives into Advantage+ campaigns, focusing on:
✅ Higher conversion rates
✅ Lower CPA (Cost Per Acquisition)
✅ Better audience segmentation
📈 Google Ads Approach: Expanding Beyond Meta
📌 Shopping Ads for Bestseller Domination
Launched Shopping Ads for high-converting products.
📌 Branded Search Campaigns
Captured high-intent buyers actively searching for the brand.
📌 Performance Max for Wider Reach
Expanded to broader product categories while maintaining efficiency.
This multi-channel strategy ensured we weren’t over-reliant on a single platform.
Key Strategic Shifts That Drove Growth
1️⃣ Mastering Offer Timing & Product Drops
We didn’t start with discounts. But once we had strong revenue flow, we introduced targeted bundle offers to increase AOV.
2️⃣ Scaling the Right Products, Not Just Any Product
Instead of pushing everything, we focused ad spend on high-converting SKUs and gradually scaled new product launches.
3️⃣ Strategic Audience Layering
Introduced custom audience segments based on past purchases & interests to maximize conversion rates.
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GET STARTED WORKING WITH US
We are Bharat Mavens – Growth Marketing Partner for e-commerce and lead generation business. Over 100cr+ revenue generated across our clients and with experience of growing brands above 1 crore+ in monthly revenue with strategic marketing, high-converting creatives and retention marketing to achieve their targets.
Clients
Looking to scale your brand with expert performance marketing?
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Milestones
1st 1000 MYR day
The Success
The results spoke for themselves
………………………
GET STARTED WORKING WITH US
We are Bharat Mavens – Growth Marketing Partner for e-commerce and lead generation business. Over 100cr+ revenue generated across our clients and with experience of growing brands above 1 crore+ in monthly revenue with strategic marketing, high-converting creatives and retention marketing to achieve their targets.
Clients
Looking to scale your brand with expert performance marketing?
