Founder connected with us first on a social media platform and explained the situation
For months, the brand was doing “everything right.”
Budgets were healthy. Ads were running. Sales were stable.
Yet performance flatlined – stuck between 2.0–2.5x ROAS for nearly four months.
That’s when they reached out to us not to manage ads, but to diagnose what was holding their system back. Our goal wasn’t to spend more. It was to make their existing spend work harder.
By Sept 1st, 2025, we started consulting the brand
The Diagnosis: A System That Hit Its Ceiling
When we stepped in, the brand already had a full internal team managing Meta ads.
The account was loaded with products of varying margins, cluttered creative testing, and no clear product prioritization.
We noticed three things immediately:
- Products with low margins were being scaled despite weak CAC headroom.
- Creative testing was lopsided almost no video testing despite a visual-heavy category.
- Offer structure was generic, without alignment to product economics.
Our mandate was simple:
→ Rebuild the growth logic – From unit economics to creative system without disrupting the internal team.
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GET STARTED WORKING WITH US
We are Bharat Mavens – Growth Marketing Partner for e-commerce and lead generation business.
Over 100cr+ revenue generated across our clients and with experience of growing brands above 1 crore+ in monthly revenue with strategic marketing, high-converting creatives and retention marketing to achieve their targets.
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RESULTS
- ROAS improved from 2.2 → 3.2 in just 45 days
- 100% Increase in ad budgets
- Entire growth from Meta Ads only
Nearly 40% ROAS improvement in first few weeks
Step 1: Rebuilding the Foundation – Unit Economics First
In Week 1, we ran a full profitability mapping exercise for every SKU.
Each product was evaluated against:
- Gross margins
- Sustainable CAC thresholds
- Scaling elasticity (how far it can profitably go)
Low-margin or high-return SKUs were immediately deprioritized for scaling.
These were moved into remarketing-only catalog campaigns so they still contributed to bottom-line revenue without eating prospecting budget.
This freed up spend for the high-margin, scalable SKUs that could truly deliver profitable growth.
Step 2: Realignment of Creative Strategy
Once the focus SKUs were clear, we segmented them by their revenue contribution potential and functional value perception.
From our audit, it was evident:
In this category, functional communication beats aspirational messaging.
So the first round of statics highlighted tangible benefits —
battery backup, charging speed, durability, noise reduction, etc.
By Week 2, we introduced video formats something the brand had almost never tested before.
This alone changed the game.
Three formats emerged as winners:
- Customer testimonials -> real users validating performance
- Studio-style product shots -> clean, crisp visuals with functional highlights
- Lifestyle integrations -> showing the product in the user’s natural environment
These three formats unlocked new audience segments and drastically improved engagement and CTR.
Step 3: Product Selection and Scale Discipline
Among the 5 products tested aggressively, 3 emerged as clear winners.
Instead of spreading spend thin, we doubled down
✅ Scaling budget to these 3 SKUs
✅ Developing creative diversity for each
✅ Bringing in creators to add fresh visual language
Each of these top products now had a dedicated creative bank – 4–6 variations across formats and hooks.
The result? Creative fatigue dropped sharply, and consistency in results returned.
Step 4: Tactical Optimization During Offer Periods
When Diwali arrived, we avoided the common mistake of going all-in on discounts.
Instead, we split the spend:
- 60% continued towards evergreen new-customer acquisition
- 40% went to offer-based ads, tightly controlled by audience segmentation
This approach preserved acquisition momentum while extracting incremental sales from warm traffic.
We also optimized product pages for better conversion emphasizing delivery timelines, warranty, and functional clarity the top decision drivers in electronics.
Step 5: The Creative-Offer Flywheel
By month two, the entire ecosystem was running in sync:
- Performance Creatives: delivering higher CTR and engagement
- Focused Offers: amplifying ROAS without hurting margins
- Retargeting: converting warm audiences through catalog and video remarketing
This integration allowed the brand to finally break the ROAS ceiling it was trapped under.
The Success
- ROAS lifted from 2.0–2.5x → 3.3x+ consistently
- Top 3 SKUs contributed 80% of total ad revenue
- CAC dropped 18% after the creative overhaul
- 7 new video formats validated for long-term testing
………………………
GET STARTED WORKING WITH US
We are Bharat Mavens – Growth Marketing Partner for e-commerce and lead generation business. Over 100cr+ revenue generated across our clients and with experience of growing brands above 1 crore+ in monthly revenue with strategic marketing, high-converting creatives and retention marketing to achieve their targets.
Clients
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