Scaling an eCommerce brand from scratch is a completely different challenge than optimizing an existing ad account. When this home lifestyle brand launched in March 2024, they had no prior ad spend, no audience data, and no established marketing playbook.
Yet, within 8 months, they crossed ₹3 Crores in revenue, and within a year, they had scaled to ₹6 Crores, all while maintaining full-price sales with no discounts for most of the year.
This case study breaks down our approach—how we built the brand’s performance marketing playbook from scratch and scaled them into a top player in their category
………………………
GET STARTED WORKING WITH US
We are Bharat Mavens – Growth Marketing Partner for e-commerce and lead generation business.
Over 100cr+ revenue generated across our clients and with experience of growing brands above 1 crore+ in monthly revenue with strategic marketing, high-converting creatives and retention marketing to achieve their targets.
We partner with brands and sovle for
- Google & YouTube ads management
- Creative strategy and direction
- Meta ads management
- Copywriting
Brands who trust us – Bombay Shaving Company, Nuuk, Paaduks, Soulflower, MyBombae
Clients
Looking to scale your brand with expert performance marketing?
………………………
Background
This brand wasn’t built by first-time founders.
The founders had deep experience in eCommerce—one of them had previously been the Head of Growth for a multi-crore eCommerce brand. They knew what they were doing, but they needed the right partner to scale efficiently.
✔️ Started with Just Two Products – The focus was on quality over quantity to establish strong market positioning.
✔️ Bootstrapped but Growth-Oriented – The brand wanted to scale aggressively but without sacrificing ROAS.
✔️ Amazon Best-Seller Potential – Within 30 days, their products were already ranking in the Top 5 in their category on Amazon.
✔️ Expansion Plan in Place – They planned to scale their catalog strategically, launching only when ads validated demand.
The Challenge?
This was a completely fresh ad account. There was no historical data, no pixel training, no past learnings to optimize from. We had to build the entire growth strategy from scratch.
Results
Head of growth review
GETTING STARTED
We didn’t jump into aggressive scaling immediately. Instead, we focused on three key foundations:
1️⃣ Rapid Testing with a Small Budget
✔️ Started with ₹2,000-₹3,000/day in ad spend on Meta.
✔️ Focused on learning consumer behavior before scaling.
✔️ Ran multiple ad angles to determine the strongest value proposition.
2️⃣ Finding the Winning Creatives
✔️ Spoke directly to consumer pain points—highlighted functionality & aesthetics in messaging.
✔️ Created a creative testing playbook—minimum 3 ad concepts per month.
✔️ Used a mix of UGC, lifestyle shots, testimonials, ASMR-style videos, and quirky content.
3️⃣ Scaling the Right Products First
✔️ Instead of spreading ad spend thin, we doubled down on high-performing products.
✔️ Focused on two core products before expanding the catalog.
✔️ Avoided launching new products until demand & audience signals were strong.
💡 The first big break?
Within 15 days, we scaled so fast that the client faced stock shortages. We had to pause ads to allow inventory to catch up.
The Plan & Execution
Structuring Ad Spend Around Winners
✔️ Monitored revenue per SKU, not just total sales, to ensure sustainable scaling.
✔️ Ensured consistent new customer acquisition by tracking exclusions & first-time buyer ratios.
Creative Testing & Iteration
✔️ Introduced 5 new ad creatives per week—never let ad fatigue slow us down.
✔️ Used data-backed creative decisions—not just gut feeling.
Audience Segmentation & Targeting
✔️ Constantly optimized exclusions to avoid overlap & increase new reach.
✔️ Tracked new vs. returning customers to measure true audience expansion.
Key Growth Strategies That Drove Scale
1️⃣ Mastering Offer Timing & Product Drops
✔️ No discounts for the first 9 months—maintained premium brand perception.
✔️ Introduced bundle offers strategically to increase AOV without hurting brand value.
2️⃣ Using Data to Scale The Right Products
✔️ Instead of pushing every product, we focused ad spend on high-converting SKUs.
✔️ Used audience insights to predict new product launches successfully.
3️⃣ Maintaining a Performance Calendar
✔️ Tracked seasonal shifts in product demand & adjusted spend accordingly.
✔️ Balanced campaign pacing by shifting ad budgets dynamically.
The Success
The results spoke for themselves
………………………
GET STARTED WORKING WITH US
We are Bharat Mavens – Growth Marketing Partner for e-commerce and lead generation business. Over 100cr+ revenue generated across our clients and with experience of growing brands above 1 crore+ in monthly revenue with strategic marketing, high-converting creatives and retention marketing to achieve their targets.
Clients
Looking to scale your brand with expert performance marketing?
