5 Profit Scaling Techniques That Pro Marketers Use

Table of Contents  

Profit Scaling Template

In this short template, you will learn about 5 different ways to scale your campaigns

A small note:

The below strategies are intended to be used only if you have validated your audience, creatives, ads products, and copies before.

The below strategies cannot guarantee insane results unless they are aggressively tested with a variation of multiple different variables 

Duplicate ad-sets

Requirements: Winning audience with winning creatives

Action: Create a new non-CBO campaign, duplicate the winning audience in the new campaign 3-to 5 times. 

Delete the existing ads in the newly created ad sets, and duplicate ad by post ID of the best performing ads from the previous campaigns 

CBO Launch

Requirements: Winning audience with winning creatives

Action: Create a new CBO campaign, duplicate the winning audience in the new campaign 1x

Delete the existing ads in the newly created ad sets, and duplicate ad by post ID of the best performing ads from the previous campaigns 

Lookalike campaign 

Requirements: Winning audience with winning creatives

Action: Create a new non-CBO campaign. Create lookalikes of the website visitors, add to carts, purchasers, of last 3/7/14/21/30 days.

And start running the campaign

Scale-up

Requirements: Winning audience 

Action: Increase the budget by at least 20% daily in your already performing ad sets, and monitor the results carefully.

A few bad days are fine, but for prolonged periods of time your strategy needs a revamp

Social audience 

Action: Create custom audiences of your social media followers, start running the campaign using the social audience.

Create audiences based on different levels of engagement – Post engagement or followers, or visited home page…

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