The Background
This was a supplement brand with just one core product.
In the background, work on the website and landing page was underway, aiming to create a high-conversion setup before going full D2C.
If you’re a D2C health brand struggling to scale orders post-launch, this case study is proof that the right playbook can change the game.
Offer Strategy We knew that in supplements, bundling offers tend to work better for both AOV and trust.
- Buy 1 at full price
- Buy 2 at 5% off
- Buy 3 at 20% off + Free doctor consultation
This wasn’t just about discounting. It was about justifying volume purchase for a new product by adding social proof (doctor consult).
What we did?
- Meta & Google ads
- Ad creatives scripting and design
- All ad creatives + website CRO, and retention marketing were handled by our team.
- 50+ creatives tested every month with mix of 10+ different varieties
- Tested over 25 landing pages for full-funnel optimization
Campaign Structure Simple always wins.
- 1 testing campaign for creatives
- 1 scaling campaign for winners
- 1 campaign for testing landing pages
- 3-5 ad sets per campaign
- 3-5 ads per ad set
This kept decision-making clean and data interpretation fast.
Creative Strategy Phase 1: We mapped every lead ad to the kind of leads it delivered (quality wise). Then filtered and reused only the best angles:
- Review-based ads
- Doctor testimonial
- Pain-solution focused
Phase 2: We expanded ad types:
- Customer testimonial (video + static)
- Hook + product benefit breakdown
- Carousel with before/after or with/without
- Education-led formats
All assets were produced in vernacular versions as well.
Creative Testing
- Every creative tested in 2 ad sets minimum
- One ad set = broad targeting
- Creatives that didn’t spend were noted (learning = platform de-prioritised it)
- Retested losers after 2-3 weeks
Targeting Approach
- Used location-specific creatives for regional targeting
- Focused on indirect interests (disease targeting not allowed)
- Lookalikes of lead gen lists
Landing Page Playbook
- Main emotion: “Happy family moments made possible by good health”
- Below hero section:
- Added research-backed content
- 100+ doctors mentioned on landing page (with credibility)
- WhatsApp reviews showcased directly
The success didn’t come from hacks. It came from:
- Pre-launch learning (via lead gen)
- Offer logic
- Simple campaign structure
- Angle-focused creative testing
- High trust-building on LP
If you’re a D2C health brand struggling to scale orders post-launch, this case study is proof that the right playbook can change the game.